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On Sept 13th, 2011, I was a guest of Carolyn North of Team Power Cooperative, who hosts Team Power University which is a series of online classes for marketing. I gave a presentation on Viral Marketing and how to use the power of for leverage.

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Read more: Viral Traffic Webinar by Paul Coonan

This topic has been debated for a good 10 years now, pretty much since traffic exchanges got started. Here are my thoughts.

I was a traffic exchange owner 10 years ago. I have watched the evolution of TEs since the very beginning, being the grandfather. I have watched them come and go, have seen how some made it very well, and how others fell flat on their face.

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Read more: Incentives to surf at traffic exchanges - The new status quo?