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The topic of splash pages, once known as squeeze pages, has always been in debate since they were first created. Many members have asked me to create a splash for VTR which created a dilemma. I finally came up with a solution! But first, a tidbit of history.

I come from a time when there was less than 10 traffic exchanges on the web, when a splash page or squeeze page was not even seen as a need nor even thought of yet. In fact, I remember when there was only one TE, the grandfather of them all, ClickThru.net. The reason splash pages were not even thought of yet?

The main sources of traffic generation back then did not have timed frames displaying your site. So how did we get here?

As the popularity of traffic exchanges and also a growing industry of what was once paid-email (yes there was once a very legit and strong cash for email industry) the squeeze page came into existence. These exchange based sites, in their original creation, all had at least 30 second timers. Back then, referring to the turn of the millennium, broadband was a luxury afforded to only the rich. Most dialup connections ranged from 28.8k to 56k, extremely slow compared to today's standards, like swimming a tar filled pool. Even back then, there were many sites that still would not fully load within 30 seconds. So some innovative internet marketer, I have no idea who, came up with the idea of the squeeze page which is now known as a splash page.

Splash pages were intended to load quickly on very slow connections, and became very effective. They were created out of need. The need at that time was driven solely by slow connection speeds.

As faster connections became more prevalent across the world, eventually load time was no longer an issue, however, as the traffic exchange industry expanded to what is now over 700 sites, the competition for members became fierce. Timers began to drop below 30 seconds creating the timer wars. He who offers the lowest timer wins. But the war was still constrained by the slow expansion of broadband. A balance still had to be struck 7 to 8 years ago between the timer and load time of sites since a majority of people still had dialup connections or had finally moved up to at least a 256k DSL, which is still extremely slow!

We are now in a time where high speed broadband is the norm. Load times, even when creating sites or even graphics, are of little concern. Back then, optimization had everything to do with getting a site to load faster.

Splash pages have new meaning now. There are many sites out there that cram all their sales info into one page and a person can scroll down what would equate to what would be at least 10 pages of sales material. Since load times are no longer an issue and a site viewing timer is now the concern, the splash page has been redefined. 10 pages plus of sales material is too much to consume in less than 10 seconds. Not only that, people's attention spans have notably decreased over the years as the information age comes to fruition.

The splash page has evolved from a need created by extremely slow internet connection speeds, to now grabbing someone's attention before a timer runs out. Also, due to short attention spans many people do not want to take the time to go through the process of signing up to a site if it disrupts their surfing. This disruption is primarily caused when the joining process is still contained within an exchange, rather than being in a new window that they can come back to while they continue surfing.

Now the dilemma with vTrafficRush.

vTrafficRush, at it's core, is dependent upon getting ads seen. That is the main reason I never created a splash page in the form most people know a splash page to be because it would be counter-productive with ads not getting seen. I have never had a problem with anyone who wanted to create their own splash page for VTR, but personally felt it was less effective.

As internet marketing has evolved, the social aspect, primarily self-branding, has become an important factor. Seeing a familiar face and/or name on a page is very helpful. At the same time, no matter how branded a person may be, someone can still view your page and not know who you are. With VTR, there are 6 more faces on your page. If that person does not know who you are, they could possibly know someone else's face on your page, creating some familiarity and therefor potentially becoming a new member in your downline. Many people create personal splash pages for the sites they promote, mind you, you are the only face on that splash page. Having 6 other faces on your page can increase your chances of gaining a new referral. Most people, by nature, are followers and want to be a part of a whole. People are more likely to like or join a group if they see someone they know. The more people they know, the more likely they will join or like anything. That is pure basic psychology and is the core basis of Facebook's popularity.

But, now we come to where the functionality of joining VTR has been a hindrance. Clicking an ad to start the join process at VTR, when VTR is seen in an exchange where it is in a timed frame, disrupts a person's surfing. This brings us to another reason for a splash page. That reason is to take a person out of the timed frame so the person can still keep surfing and continue the join process at the same time. The problem? The main part of VTR stayed in the frame while viewing a site when an ad was clicked and disrupted surfing!

Solution! You don't have to change any links, none of them! Now, any Viral Ad Page link you use, still shows the exact same way, however, if your Viral Ad Page is seen inside of a frame, clicking any of the ads now opens a new window with your Viral Ad Page, just exactly as if it was a splash page! Now your Viral Ad Page is open in a new window and the person can keep surfing uninterrupted as they go through the join process! If your Viral Ad Page IS NOT inside a frame, clicking the ads is normal! Clicking an ad when your Viral Ad Page IS inside a frame opens a new window with your Viral Ad Page!

It is the best compromise I can up with and I have to admit, I am a little bit proud of myself for expanding on the innovation of the splash page ;-)